Today, Taylor Swift is one of the biggest names in music, but back when she was still rising in the country scene, she approached me to design a unique look for her tour bus. The goal was to create a visual identity that captured her evolving country-pop sound and youthful energy while making a bold statement on the road.
Working closely with Taylor and her team, I designed a dynamic silhouette of her in an expressive pose, with her signature curls and acoustic guitar. The design came to life with intricate flourishes, delicate swirls, and star-like embellishments, giving it a dreamy, almost magical feel. This blend of elegance and vibrancy perfectly reflected Taylor’s artistic persona, turning the tour bus into an extension of her brand.
The design quickly became a social media sensation, with fans snapping photos beside the bus and sharing them online, helping it gain even more attention. Major media outlets like MTV’s Once Upon a Prom and US Weekly even featured the bus, further cementing Taylor’s growing influence.
“We wanted a ‘faithful fan’ to get a chance to see her dedicated artwork come to life. It means so much more to Taylor to look at that beautiful design and know it came from someone who is a fan of Taylor’s music, first.” — Andrea Swift, Taylor’s Mother
