For the 2017 Miss USA Competition, I designed a merchandise line that embodied the pageant’s elegance while appealing to contestants and fans. As a prestigious event since 1952 and a gateway to Miss Universe, Miss USA required stylish yet comfortable merchandise with sophisticated branding. The goal was to celebrate the pageant’s confidence-boosting mission through a fashionable and versatile collection tailored specifically for contestants, titleholders, and dedicated fans.
I merged bold typography with modern graphic elements to reflect the glamour of Miss USA. Strong yet elegant aesthetics ensured the designs communicated empowerment and sophistication while maintaining a focus on style and wearability to complement the elegance of the competition. The collection received enthusiastic feedback, with contestants and titleholders proudly wearing the apparel.
Client:Miss USAProduction:Essential Artist ServicesServices:MerchandiseYear:2017
