I had the chance to design merchandise for Andy Grammer and Gavin DeGraw’s 2016 co-headlining U.S. tour. While most of the designs were tailored to Grammer’s branding, I also created a few select pieces—like a co-branded t-shirt, poster, and keychain—that combined both artists’ identities to create a unified tour aesthetic. These designs featured a bold, high-contrast look with vibrant colors and modern typography.
One standout piece in the collection was a neon-inspired illustration of Grammer’s beloved French Bulldog, Lucy, which appeared on t-shirts, hoodies, and accessories. This playful design quickly became a fan favorite, perfectly capturing Grammer’s fun, uplifting vibe. He even praised it during a Facebook Live session, sharing his excitement with his audience.
The design’s impact went beyond merchandise—it also made an appearance during Grammer’s halftime performance at the 2016 Detroit Lions’ Thanksgiving game. The artwork was featured on the stadium screens, seamlessly integrating merchandise with stage visuals. This helped elevate the tour’s overall visual identity, turning the merch into more than just a souvenir, but an extension of the live experience itself.
“Coolest shirt I’ve ever had!” — Andy Grammer
Client:Andy GrammerProduction:Essential Artist ServicesServices:Branding, Merchandise, PrintYear:2016
